Srixon recently launched the new Z-STAR and Z-STAR X Tour Yellow golf balls. According to Srixon, numerous studies have concluded that yellow is the most visible color to the eye. They also claim that green is psychologically calming to the brain. So at address these balls are supposedly helping before you even make a swing.
PGA TOUR professionals Vijay Singh and Jim Furyk, as well as a worldwide contingent of professional golfers are currently playing the Z-STAR and Z-STAR X series of golf balls. Tour victories for the Z-STAR ball series include Henrik Stenson's victories at the 2008 Nedbank Golf Challenge and the 2008 Omega Mission Hills World Cup, as well as Tim Clark's win at the 2008 Australian Open, John Rollins victory at the 2009 Reno-Tahoe Open and Jim Furyk's win at the 2009 Chevron World Challenge.
The Z-STAR and Z-STAR X Tour are Srixon's new premium golf balls, and will cater to all types of players looking to improve distance, spin, and feel. They have the ever popular ultra-thin urethane cover that is easily destroyed by a wedge, but provides great feel. They start shipping to retailers on April 1, 2010 with a MSRP of $39.99.
Srixon just recently announced their new Trispeed and Trispeed Tour Golf Balls.
As far as we can tell, Srixon is trying to mimic the successful strategy of the PROV1 and the PROV1x from Titleist. The new Trispeed ball is meant to be a premium distance ball that can meet the demands of many different types of players. It features a 3 piece design in which the outermost layer or the "core" will be a little thinner in comparison to past models. Again, this design sounds very similar the the PROV1 with the thin Urethane covers. They are really the best performing balls on the market, but the only downside is that the thin covers don't last very long. At least Srixon seems to acknowledge this by referring to their new Trispeed balls as premium.
The Trispeed Tour will be very similar in design to the standard Trisbeed ball, but will feature a harder core that will only see it's best performance from a player with a faster swing speed. The core uses Energetic Gradient Growth core technology to optimize driver distance and greenside spin control.
Like we said before, the new Trispeed and Trispeed Tour golf balls seem to directly target the PROV1 and PROV1x market share, and they might be worth a try for the slightly less expensive price tag. The new Trispeed and Trispeed Tour golf balls will begin shipping immediately to retailers and will carry a suggested price of $29.99. So slight discounts beyond that price are highly likely as well.