Srixon just recently announced their new Trispeed and Trispeed Tour Golf Balls.

As far as we can tell, Srixon is trying to mimic the successful strategy of the PROV1 and the PROV1x from Titleist. The new Trispeed ball is meant to be a premium distance ball that can meet the demands of many different types of players. It features a 3 piece design in which the outermost layer or the “core” will be a little thinner in comparison to past models. Again, this design sounds very similar the the PROV1 with the thin Urethane covers. They are really the best performing balls on the market, but the only downside is that the thin covers don’t last very long. At least Srixon seems to acknowledge this by referring to their new Trispeed balls as premium.

The Trispeed Tour will be very similar in design to the standard Trisbeed ball, but will feature a harder core that will only see it’s best performance from a player with a faster swing speed. The core uses Energetic Gradient Growth core technology to optimize driver distance and greenside spin control.

Like we said before, the new Trispeed and Trispeed Tour golf balls seem to directly target the PROV1 and PROV1x market share, and they might be worth a try for the slightly less expensive price tag. The new Trispeed and Trispeed Tour golf balls will begin shipping immediately to retailers and will carry a suggested price of $29.99. So slight discounts beyond that price are highly likely as well.

This is our most recent Spy Chick Of The Month for February.

We would like to know what our readers think. Should we keep posting Spy Chicks Of The Month, or is it becoming a tired category that just takes away from the other golf posts? We happen to think it’s an awesome idea, and we would like to keep posting them. But let us know what you think.

Normally we like to keep SpyGolfer.com a little more edgy and exciting than your average golf blog. But from time to time we get complaints. So once in a while it’s nice to hear from our supporters as well.

Here’s a hilarious example of a recent email complaint we received:

“Rob should be fired for using the word Pissed in his article about the USGA golf rule concerning grooves. I have grandchildren who use the computer and shouldn’t have to see the word PISSED as part of headlines to his article. This was in poor taste!” – Ed

Can you imagine how “PISSED” Ed would be if he saw our Spy Chicks Of The Month? Maybe hot chicks don’t bother him as much.

Callaway Golf and CBS Sports have reached an agreement that establishes the golf equipment manufacturer as a presenting sponsor of Sunday’s Super Bowl Today pregame show. It’s the first time a stand-alone golf manufacturer has purchased such rights.

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company’s presence, as well as product and branding exposure on the CBS set throughout the show. Phil Mickelson, Callaway’s primary pitchman, is slated to appear in an additional segment to run during the sponsored programming.

Callaway will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company’s focus on technological innovation and its 2010 products. Terms of the partnership were not disclosed.

Super Bowl pregame sponsorships are regarded as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game’s kickoff approaches. Last year’s Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million during the 5:00 – 5:30 p.m time slot.

“We understand the pent-up desire for cutting-edge products that has been building through the recession as consumer spending declined,” said Jeff Colton, Senior Vice President, U.S., Callaway Golf. “Our 2010 product line featuring Diablo Edge has been generating a great deal of excitement within the golf industry, and we’re looking forward to introducing it to a mainstream audience.”

[Via thegolfchannel.com]

No, it’s not a PlayStation hand held gaming device. PSP stands for Pure Solid Perfect – three words that correctly describe the company’s new product. This year at the PGA Show, PSP debuted their new training aid called “The Little One.” It’s concept is simple, but it’s results are very beneficial.

Ever heard the phrase “aim small, miss small?” That’s basically how this little thing works. The club head is less than half the size of a regular 7 iron, and it forces you to practice hitting the center of the face. You may miss a few times, but if you can develop any kind of consistency with it, hitting a normal iron will feel easy. It’s a great confidence builder and can improve ball striking for players of all levels.

Even professional practice maniacs like Vijay Singh have been known to use “The Little One.” In fact, it’s become quite popular on the range at PGA Tour events.

Check out their website at PSPGolf.net.

Apparently this guy went after his $2 golf ball, and payed for it with his arm. Graphic pictures, but probably a good warning to golfers everywhere. Don’t mess with prehistoric animals.

Cobra Golf was at the PGA Show this year in full force. One of their newest product line-ups showcased was the Baffler Woods. The Baffler Woods will be based on Cobra’s popular Baffler Hybrid model, which features a design called the Baffler Rail F. This rail surface is at the bottom of the club-head and is said to create less club to ground contact. Cobra claims that this promotes better contact, which ultimately increases distance.

The new Cobra Baffler Woods are also wieghted similarly to the Baffler line by having added wieght at the bottom of the club to create greater swing speed. It also features a slightly larger head size compared to most fairway woods to allow for a bigger sweet-spot and better ball contact. We will be sure to update as more information comes out.

Want discussions about new equipment release dates? Then register in our Forum.

Williams Formula One sure added some flair to this year’s PGA Show. We’re not completely sure why the racing company decided to throw their hat into the ring, but at least they did it in style. Williams Formula One girls were there to promote a new limited set of golf clubs that they have priced at $50,000. The set is called the Black Diamond Series, and according to their press release, the set provides the “Ultimate Golf Experience.” In our opinion, it better be one hell of an experience for $50k! Might even need to throw in the girl and the car to seal the deal.

Understanding each individual golfers needs are unique, a Williams’s expert club maker will custom fit and tailor each piece of equipment to the specific needs of the player. Maximizing and utilizing all fitting aspects will ensure the highest level of success that the Black Diamond Series can offer. The player will also receive a personalized 100% Italian leather custom Williams golf bag handmade in Italy by Schedoni, and will be a VIP Guest of the team of any F1 event of his choosing. The Black Diamond Series package carries a price tag of $50,000.00.

Williams will also be selling two more moderately priced sets – the Golf Series and the Players Series. Both of which will come with the engineering and design experience of Williams Formula One. Again, not really sure how racing engineering is relavent to golf, but you gotta love the chutzpah.

(We tried finding an angry picture of Lefty for this article, but the guy is permanently smiling. So we had to make do.)

Maybe you’ve seen or heard about some of the latest groove controversy. It all started with a small rule change that seemed to be just another “nit picky” implementation by the USGA. Now it’s developed into a major feud between players and USGA officials, led by Phil Mickelson on the players side.

When we first started hearing about the groove rule controversy, we assumed that it was just another pro athlete “prima donna” case. We thought that maybe the top 150 golfers in the world shouldn’t be complaining about a simple equipment change, but we were wrong. It’s really quite a cluster.

We run a spy golf news and reviews site, and we still don’t fully understand what’s going on. But we do know that when pros are going on Ebay to buy wedges from the 1980’s that are exceptions to the rule, things are screwed up. What you have is basically a ridiculous specification change that is really effecting how golfers play the game, and it’s completely unfair. Mickelson being one of the best players in the world, arguably has the most reason to be pissed. He essentially built his career around the 64 degree lob wedge, and is now being told that he cannot physically use it. According to Nick Faldo, it is now “impossible” to use a 64 degree wedge. The new groove rules have made such a drastic change that the ball literally slides up the face of the club, and can cause a variance in distances up to 20 feet when chipping. On top of that, the bafoons at the USGA have decided that a specific Ping Eye 2 Wedge from the 1980’s, which has the old square grooves, is acceptable becuase it’s grandfathered in yada yada yada.

“I agree that the rule, it’s a terrible rule,” Mickelson said. “To change to something that has this kind of loophole is nuts. But it’s not up to me or any other player to interpret what the interpretation of the rule is or the spirit of the rule. I understand black and white. And I think that myself or any other player is allowed to play those clubs because they’re approved. End of story.”

So Mickelson adheres to the nonsense and puts a Ping Eye 2 wedge in his bag, only then to be called a “cheater” by Scott McCarron.

According to the golf channel: “After testing an array of scenarios (U groves, V-like grooves, and no grooves) with players of all levels, the USGA, jointly with the R&A, determined that the V-like grooves are the best way to add the question back into the game.”

Well they certainly have added question to the game. We are questioning if they have any common sense. Probably very little, if any. Anyway, we wish Phil luck in his battles with the USGA.

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If your into golf and electronics, then you may need to check this out. SkyGolf released the new SkyCaddie SGX at the 2010 PGA Show and it makes some great strides at being more than just a simple GPS. The SGX is now part caddie.

This rangefinder uses a new technology called SmartClub that you put on the top of your grips. It allows the machine to identify the clubs without the need to enter them in manually. After a few practice sessions it will automatically learn your game and make club recommendations according to the specific situation and distance. So when you want to pull out what you think should be a 6 iron, the SGX will quietly remind you that your either crazy or simply mistaken about your abilities. Reaching that back of the green pin placement will take at least a 5 iron you goof, and the SGX isn’t afraid to tell you.

Another cool added feature to the new SkyCaddie SGX is the social networking golf data. You will be able to share your game stats, including scores, shot distance, and even what’s in your bag with friends, an instructorm or anyone else you wish to share with.

And if you don’t have an instructor, or opinionated friends that think they can help, the SGX has you covered. The ClubSG that stores your information online can suggest a pro that will help you fix that ugly mess of swing.

One last perk… You don’t have to tip the SkyCaddie a Grant(50 dollar bill) at the end of your round.

We will be updating frequently with the best of the 2010 PGA Show. Stick with us to see exciting products and pictures!

Check out the video above. It’s quite possibly the most beautiful golf product video ever made.

Ok, normally we try to find products that are interesting or exciting, but this just blows everything completely out of the water! This year at the 2010 PGA Show, Pure Grips is attracting some major attention! If your anywhere within about 50 yards of their booth, you will hear a loud noise that will instantly intruige your curiosity. Then you will walk over only to find one of the coolest golf products of the year! They are called Pure Grips, and like the title of our article says, they are purely incredible. The loud noise that we heard was the sound of an air gun that comes free with any grips you purchase from pure grips. This gun is used for easily removing and replacing the grips, without any glue, dry time or tape. Of course, you can add or decrease tape to change the thickness if you’d like; however, if you don’t waste too much time, changing an entire set of grips can be done in about 15 minutes! Yeah, you heard right. An entire set of clubs can be re-gripped and ready to play in under 15 minutes. And this process is all you. No need to pay some golf club black smith. Pretty sick huh?

Check out their website to be wowed further: PureGrips.com