Callaway Golf To Sponsor Super Bowl PreGame and Telecast

February 5, 2010 by · Leave a Comment
Filed under: Callaway, Entertaining News 

Callaway Golf and CBS Sports have reached an agreement that establishes the golf equipment manufacturer as a presenting sponsor of Sunday’s Super Bowl Today pregame show. It’s the first time a stand-alone golf manufacturer has purchased such rights.

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company’s presence, as well as product and branding exposure on the CBS set throughout the show. Phil Mickelson, Callaway's primary pitchman, is slated to appear in an additional segment to run during the sponsored programming.

Callaway will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company’s focus on technological innovation and its 2010 products. Terms of the partnership were not disclosed.

Super Bowl pregame sponsorships are regarded as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game’s kickoff approaches. Last year’s Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million during the 5:00 – 5:30 p.m time slot.

“We understand the pent-up desire for cutting-edge products that has been building through the recession as consumer spending declined,” said Jeff Colton, Senior Vice President, U.S., Callaway Golf. “Our 2010 product line featuring Diablo Edge has been generating a great deal of excitement within the golf industry, and we’re looking forward to introducing it to a mainstream audience.”


The Right Way To Carry Precious Cargo: Callaway Golf Bags

August 27, 2008 by · Leave a Comment
Filed under: Callaway, Spy Reviews 

Callaway Golf Bags are one of the most recognized and purchased brand of bags in the golf community. The trademark boomerang logo is the highlight on the side of thousands of golf bags, shoes, balls, and clubs that grace golf courses around the globe. Some of the professionals to carry Callaway bags and products include David Leadbetter, Phil Mickelson, and Vicky Hurst among others.

Founded by a wine maker in California, the Callaway Company has been the epitome of luxury and style since its inception in 1983. Presently, Callaway bags can be found across the country in a number of major retail chains as well as exclusive pro-shops and clubhouses, which only add to the recognition and reputation of the company.

The ubiquity of Callaway products and more specifically, golf bags, comes with a great advantage to the prospective buyer; shopping around may result in a better price as well as unique, custom designed bags. Made from the highest grade materials and repeatedly tested, redesigned, Callaway Golf Bags are some of the longest lasting, resilient, most luxurious, and most expensive available: however, the product is worth the price.

Since there are over ten styles of Callaway Golf Bags, prospective buyers must identify what a particular bag needs to have in order to make the correct purchase. First, make the distinction between stand or cart bags; a carrying, stand bag is designed for a golfer that tends to walk the course or has fewer clubs than say a professional. Stand bags are lightweight, provide a built-in stand, and maintain some of the features that are common in larger, tour bags. One of Callaway’s top stand bags is the Hyper-Lite 4.0 model. Voted one of the hottest bags of 2011 by Golf Digest, the Hyper-Lite 4.0 comes in six different color schemes and with a multitude of standard and luxury features. This four pound bag has a six-way divider for the most organized club configuration, a contoured strap system, ergonomic handles, a foam pad that hits the player’s hip when carrying the bag, and several pockets. More than seven pockets with zippers can be found on Hyper-Lite 4.0 that range in function from a scorecard holder to an apparel pouch and separate ball and tee pockets.

On the cart bag side of Callaway, the company offers its tour quality RAZR Staff Bag. Sizing in at 13 pounds empty and a 10.5 inch diameter top, the RAZR Staff Bag is both functionally and stylishly sound. The comfort of the double shoulder strap, a new style of carrying handle, and the perfect balance base all add to the desirability of the bag. Other features of the RAZR Staff Bag include ten pockets for valuables, golf balls, water bottle, shoes, apparel, and scorecard, which is rounds out the bags notable amenities. This bag is not for everyone, including professionals on the tour so it is advised to try out the bag and see if it is the right fit: the RAZR Staff Bag retails for approximately $300 USD, but could run more depending on custom features that are available at Callaway Golf Bag outfitters.

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