The Expanding Grasp of Mizuno Sports: Mizuno Golf Irons
Mizuno is a well known name across the sports industry so it is natural that the company looks to expand its name and presence in the golf sector. Mizuno Golf Irons are the latest and greatest product to come out of this Japanese founded, Norcross, Georgia based company. Having coined the philosophy “never settle,” Mizuno’s one hundred year history has been highlighted with improving the performance of countless athletes across every major sport known on the planet. Golf being the focus of late, Mizuno is now considered to be a major player in the industry and has signed some of the premier names to its roster: the likes of Luke Donald, Charles Howell III and Stacy Lewis have all played with Mizuno Golf Irons and now have a vested interest in the growth and promotion of the brand from an amateur to professional grade.
Since Mizuno Golf remains in its infancy, the availability of its products on a local level is hit-or-miss. However, Mizuno’s national presence has dominated the market for a few years and has brought several key advancements to the game. Keeping in close competition with older, higher end brands like Callaway or Cleveland, Mizuno tries to provide the best possible, quality product, while attempting to keep costs to the consumer relatively low.
Bringing ten models to the market, Mizuno Golf Irons range in features from the classic straight steel head to the technologically advanced hybrid editions. First, golfers will have to choose between one of two game developing lines: the JPX Game Improvement model and the MP Game Enhancement model. The JPX Game Improvement line offers clubs developed with a deep cavity for maximum forgiveness and greater accuracy, a larger “sweet spot” on the club face to give golfers the added delight of a properly struck ball, and finally, a uniquely designed groove pattern for greater loft, bounce, and power potential. The MP Game Enhancement line is the proverbial older brother to the JPX line. With the MP Game Enhancement collection, golfers are able to experience even greater ball control, a soft, fluid swing emanating from the perfected weighting system, and the patent-pending “V” slot cavity in the back and “U-grooves” in the front to totally enhance an already decent, middle handicapped game.
Depending on which of the ten lines or many wedges is chosen by the prospective golfer, Mizuno Golf Iron sets typically retail for $700 USD. Although the company is currently the brand of choice for amateurs and young professionals, Mizuno remains committed to its customers and will be growing in the future to include more famous names and even better quality products.